Gestión creativa e innovación como ejes fundamentales de las organizaciones del siglo XXI

Abstract

This paper analyzes creative management and innovation as fundamental pillars of 21st-century organizations within volatile environments and digital transformation. The methodology involves a documentary review and an ontological and pragmatic analysis of key concepts based on perspectives from authors such as Robbins and Schnarch. The results highlight that management is not an abstract entity but a compendium of actions oriented toward goal achievement, where creativity acts as the intellectual power that manifests operationally to solve problems. It is concluded that creative management must be a systemic and participatory process, guided by transformational leadership that integrates individual thought to generate useful solutions. Thus, innovation ceases to be an isolated event and becomes an installed competency that ensures organizational survival, efficiency, and productivity through constant adaptation to environmental changes.